![]() “I forecast we’ll do about $1 million in sales in our first year,” she said, “and somewhere between $3 million to $5 million depends on our retail growth. 27 resultsforCookie Dough Nestle Toll House Chocolate Chip Cookie Dough Nestle Toll House Chocolate Chip Lovers Cookie Dough Pillsbury Refrigerated Ready. Ladha expects Deux to further tap into the single-serve category where nutrition bars play a key role in driving sales, and expand into adjacent healthy food categories in the future. The dough will still bake up the same as our classic cookie dough. It's the same cookie dough you've always loved, but now we have refined our process and ingredients so it's safe to eat the dough before baking. “To succeed, you need to have the right product, at the right time, and in the right context. Deux is one of those products in the food category that meet the criteria of delicious, nutritious and convenient.” Created JPillsbury Ready to Bake Cookie Dough products are now safe to eat raw. “We always hope that people go onto even greater things and excel post-M13. Nestle Toll House Chocolate Chip Bite Sized Edible Cookie Dough is made with the same ingredients from your mixing bowl at home, but is safe to eat right from the bag. “As the founders of M13, Carter and I are personally very excited to invest in Deux and support our former employee Sabeena,” Reum recently told me. ![]() Investors, including Cohen and Courtney Reum, have also voiced their support for Deux’s upcoming expansion in the mass and natural retail channels as the company is currently in talks with Whole Foods and Sprouts for potential partnerships after experiencing high velocities in other stores, including Foxtrot. Upcoming Launch In Natural And Mass Channels “Personally, I’m a big fan of low-calorie, low-sugar products made with clean and minimal ingredients,” Kassan recently told me, “and Deux hits that all the way through.” When Deux was officially launched online last October with four different varieties, including ginger doodle, chocolate chip, brownie batter, and peanut butter chocolate chip, it quickly achieved its two-month revenue target within one week, leading Ladha to quit her full-time job, and expand their production from home kitchen to a local co-manufacturer.Ĭoupled with Ladha’s established industry network and Deux’s strong online traction, the startup was able to attract investors early on, including Kassan who has also invested in several other CPG products, such as Truff sauce and Mezcla plant protein bars. MaOur new and improved eCommerce candy shop CandyASAP is officially live. The two heavyweights in the food industry have recently rolled out a cinnamon toast crunch cookie dough and a bite-sized edible cookie dough under Toll House, respectively, with emerging brand Sweet Loren’s introducing a line of cookie dough cups for the summer - a sign that there are continued tailwinds for this “nostalgic and conforming” category, according to Ladha. ![]() Deux believes it has the potential to expand into other healthy snacking categories beyond cookie.
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